Pür & Simple
As the Creative Director behind Pür & Simple, a nationwide breakfast franchise with over 35 stores and counting, I was entrusted with developing the brand concept from scratch. My primary focus was to create a fresh and innovative take on breakfast that would set Pür & Simple apart from its competitors.
To achieve this goal, I took on the responsibility of overseeing all facets of the digital and visual direction, working closely with the design architects to develop interior concepts and ideas. I ensured that every aspect of the business had a cohesive feel, from the in-store printed materials & outdoor signage, to digital marketing, along with social media and the website.
Through my innovative ideas and creative leadership, I was able to establish Pür & Simple as a trailblazer in the breakfast franchise industry. With a unified vision and a strong brand identity, the franchise has continued to expand, with new stores opening up all over the country.
Skill sets utilized: Creative direction, art direction, graphic design, UI/UX, technical lead, photography.
To achieve this goal, I took on the responsibility of overseeing all facets of the digital and visual direction, working closely with the design architects to develop interior concepts and ideas. I ensured that every aspect of the business had a cohesive feel, from the in-store printed materials & outdoor signage, to digital marketing, along with social media and the website.
Through my innovative ideas and creative leadership, I was able to establish Pür & Simple as a trailblazer in the breakfast franchise industry. With a unified vision and a strong brand identity, the franchise has continued to expand, with new stores opening up all over the country.
Skill sets utilized: Creative direction, art direction, graphic design, UI/UX, technical lead, photography.
