Mennä
I faced the unique challenge of developing a brand introducing a new line of travel tea infusers with a patented technology that had not been seen in the market before. The goal was to communicate the product's benefits and functionality in a way that would resonate with the target audience and set it apart from the competition.
To accomplish this, I created a full brand identity, complete with a brand style guide, tone of voice for copy, and a fully responsive custom e-commerce Shopify website. The website was designed to not only showcase the product but also to provide an intuitive and seamless user experience. We wanted to make it easy for customers to understand how the product works and how it could benefit them.
In addition to the website, I established a consistent look and feel for various types of printed materials, including box packaging, instructions, business stationary, brochures, pitch decks, event booth designs, and more. This ensured that the message was consistent across all touch points and helped to strengthen brand recognition.
I also led the direction of multiple promotional videos showcasing the product and its uses. These videos were designed to be engaging, informative, and shareable, helping to create buzz around the product and build excitement among the target audience.
Skill sets utilized: Creative director, art director, UI/UX, packaging design, graphic design, technical lead, html/css, photography.
To accomplish this, I created a full brand identity, complete with a brand style guide, tone of voice for copy, and a fully responsive custom e-commerce Shopify website. The website was designed to not only showcase the product but also to provide an intuitive and seamless user experience. We wanted to make it easy for customers to understand how the product works and how it could benefit them.
In addition to the website, I established a consistent look and feel for various types of printed materials, including box packaging, instructions, business stationary, brochures, pitch decks, event booth designs, and more. This ensured that the message was consistent across all touch points and helped to strengthen brand recognition.
I also led the direction of multiple promotional videos showcasing the product and its uses. These videos were designed to be engaging, informative, and shareable, helping to create buzz around the product and build excitement among the target audience.
Skill sets utilized: Creative director, art director, UI/UX, packaging design, graphic design, technical lead, html/css, photography.
